Job Description

Overview We are seeking an experienced and forward-thinking SEO Specialist to join our growing digital team. The ideal candidate is skilled in traditional SEO practices and understands the evolving landscape of search, including AI-powered and generative platforms. You will be responsible for optimizing content across traditional search engines as well as AI-powered platforms and generative tools. Key Responsibilities Conduct keyword research and implement on-page and off-page SEO strategies. Implement SEO strategies that drive attendance, exhibitor leads, and sponsor engagement across multiple B2B event sites. Analyze website performance metrics using tools such as Google Analytics, Search Console, and BrightEdge. Collaborate with marketing teams to optimize website pages and landing pages for both human and machine readability. Develop and implement AEO strategies to ensure content is discoverable in AI-generated summaries and responses. Optimize content for Generative Engine Optimization (GEO) for visibility within platforms like ChatGPT, Google SGE, Perplexity, and other LLM-driven discovery tools. Monitor and adapt to algorithm updates across traditional search engines and generative platforms. Stay updated on emerging SEO technologies and AI-driven search best practices. Perform regular technical audits and implement technical SEO improvements. Provide reporting and insights on SEO performance, traffic growth, and SERP rankings. Qualifications 2+ years of experience in SEO with a track record of successful optimization strategies. Proven ability to drive traffic, leads, and visibility through organic channels. Experience optimizing content for AI search models and AI-generated responses. Knowledge of GEO and how generative tools surface content. Proficient in SEO tools such as Google Search Console and BrightEdge. Strong analytical skills with data-driven decision-making. Excellent written and verbal communication skills with the ability to explain technical concepts to non-technical audiences. Knowledge of HTML, CSS, and website architecture is a plus. Nice To Have Understanding of how LLMs interpret and summarize web content. Familiarity with structured data and schema markup. Experience in content marketing or UX optimization. About Emerald Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. Emerald is a trusted partner for thousands of customers, predominantly small and medium-sized businesses, driving year-round commerce through streamlined buying, selling, and networking opportunities. Compensation & Benefits Base pay range: $60,000.00/yr - $65,000.00/yr. This range is provided by Emerald; your actual pay will be based on your skills and experience. This range may vary based on qualifications and may be higher where required by law. Target Compensation: $60,000-65,000. We also offer a competitive benefits package including unlimited vacation for exempt employees, 401(k) with company match, medical/dental/vision coverage, parental and caregiver leave, dependent and commuter benefits, FSA, professional development, and mental wellness tools. If you need accommodation in our application process or have questions about the posted salary range, please email Careers@Emerald.com. Join Us at Emerald: we are dedicated to a diverse and inclusive workplace with a skills-based hiring approach. Over 90% of roles don’t require a college degree, except for specialized fields like legal, finance, and accounting. Come grow with us! Job details: Seniority level: Entry level; Employment type: Full-time; Job function: Marketing and Sales; Industries: Advertising Services. #J-18808-Ljbffr Emerald

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